BOOK DESCRIPTION FOR ...
Straight Up
America's Fiercest Climate Blogger Takes on the Status Quo Media, Politicians, and Clean Energy Solutions

by Joseph J. Romm

This description of Straight Up written by the publisher, edited by Grinning Planet.

In Straight Up, physicist and climate expert Joseph J. Romm explain the dangers of climate change and the best solutions to this global problem. He offers frank thoughts that you won't find in newspapers, in journals, or on TV. Compared to coverage of trivialities like Jay-Z or the latest philandering politician, the planet-changing issue of climate change makes up a pathetically small share of news reports. And when journalists do try to tackle this complex issue, they often lack the background to tell the full story.

Even worse, despite (or perhaps because of) the dearth of reporting, polls show that two in five Americans think the press is actually exaggerating the threat of climate change. That gives Big Oil, and others with a vested interest in the status quo, a huge opportunity to mislead the public.

Straight Up cuts through the misinformation and presents the truth about one of humanity's most dire threats. His analysis is based on sophisticated knowledge of renewable technologies, climate impacts, and government policy, written in a style everyone can understand. Romm shows how a 20 percent reduction in global emissions over the next quarter century could improve the economy; how we can replace most coal with alternative energy technologies; why Sarah Palin wears a polar bear pin; and why controversial, emerging technologies like biochar must be part of the basket of solutions.

Romm also argues that citizen action is key. Without public pressure, Washington and industry don't budge. With it, our grandkids might just have a habitable place to live.

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